1. Determine your Strategy for Keywords before you start your seo planning
2. List The Potential Keywords via keyword research tools ,i.e: Google Adwords :”Keyword Planner tool”
3. Check Competition of Keywords: Understand your competitors to out rank them, use SEMRUSH tool.
4. HTML: Check all your broken links and other HTML/CSS errors, make sure that you have healthy html/Content ratio.
5. Title: Keep the character count under 66 characters. Use plug-in for various content management platforms for SEO. Never duplicate your title tags.
6. Meta Tags and Description: Keep it under 160 characters including space counts. Keep it small and simple with all the necessary keywords. Never Stuff it with Keywords.
7. URL and/or Permalinks: Use static URL and solve your canonical errors. Use Keywords in URL for good SERP.
8. First Paragraph should be catchy and should contain needed keywords.Never stuff keep it short and natural. Write for Users not for robots.
9. Content Length must never be more than 400 worrds.Use Images, graphs and info graphics if possible.
10. Content Quality should be unique. Its said that content is KING and Links are QUEENS.Dont duplicate content; make it Keyword rich and red able.
11. Keyword Density must never be more than 2%
12. Image Optimization use Alt tags and title tags for best image optimization experiences. Use Keywords in file name of the image.
13. Sitemap Submission on Webmaster tool is must and it shuld have both version of html and xml.
14. Avoid DHTML and Excessive HTML
15. Avoid Major Content in PDF or Flash
16. Robots.txt is Must
17. Too much of inbound links will hamper your SEO activity and result in penalization.
18. Use Out going Links in “No follow” attribute
19.Solve URL canonicalization.
20.Use Google Analytics and Webmaster tools to solve and track your post SEO activities.
